By creating communication related to material and waste management, companies can strengthen their sustainability profile in an effective way. SKF and Siemens are two companies within the manufacturing industry that have done just that.
When SKF wanted to strengthen its sustainability branding by talking about material and waste management, the company sought the help of its recycling partner. SKF and Stena Recycling work together within waste management and recycling in several countries. By conducting a campaign together, they could communicate their progress to the rest of the world. The REMADE campaign shows how SKF recycles its waste and reuses it in new quality products.
The campaign was valuable to both SKF and Stena Recycling, and was shared throughout the communication channels of both companies. In addition to external reach, the campaign also boosted pride internally at both SKF and Stena Recycling.
The insights that the companies gained together have continued to pay off. SKF now regularly communicates its sustainability efforts in relation to resources. This is a great example of how the successful management of waste resources results in better economics, a stronger environmental report, and a new key element in communications on sustainability.
REMADE campaign: https://www.stenarecycling.com/insights/remade/
The German industrial giant Siemens has been working actively on its sustainability branding for several years. The company is a good example of how progress within recycling and material management can be used effectively within a company’s communications on sustainability.
Operating in several segments of industrial production, Siemens has set high targets for its material management. In 2018, Siemens recycled 92 per cent of all its waste. By using new technical solutions, the company intends to further increase its recycling rate. And by 2020, Siemens is aiming not to send any waste to landfill at all. Furthermore, Siemens is determined to close the recycling loop by way of smarter material management and recycling solutions.
By regularly reporting on its progress and by setting tough environmental targets, Siemens’ sustainability branding has become increasingly powerful. The company has a long tradition of communicating its sustainability. What other companies perhaps include in a sustainability report once a year, Siemens communicates throughout the year. On its website, Siemens simply, clearly, and pedagogically reports how its development is progressing, and how close it is to achieving its targets. Furthermore, Siemens is always clear about its responsibilities for contributing to a better environment.
The Dow Jones sustainability index has ranked Siemens as the world’s most sustainable industrial conglomerate for 19 consecutive years.
Serving the environment programme: https://new.siemens.com/global/en/company/sustainability/resourceconservation.html
Dow Jones sustainability index: https://www.robecosam.com/csa/csa-resources/djsi-csa-annual-review.html