Lack of climate-smart products makes consumers hesitate in store. Consumers expects the products to be made of circular materials.
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Consumers expect more circular products

Views expressed in the circular voice

70% consider products that enable a climate-smart lifestyle to be important.

76% consider it important that manufacturers use recycled materials in their products

Almost 50% believe there’s currently an insufficient range of climate-smart products

Companies have a major role to play in expanding the range of circular products

For further information

A young woman standing in a shopping centre stares directly into the camera.

Recycled and recyclable products

Consumers have high confidence in recycled raw materials. 69% consider a product’s recyclability to be important.
In our survey, only 48% of the consumers believed there are enough climate-smart products currently available on the market.

Factors that affect sustainable consumption

In our survey, 65% are willing to alter their buying behavior. 40% reject brands and products that are not sustainable. Read more about the factors that affect buying behavior.
Consumers express the high expectations they have for companies in Stena Recycling's European consumer survey - The Circular Voice.

Circular voice

Let's make things better. Together. Materials form the basis of everything we make and use - from homes and bridges to cars and mobile phones.
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