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As-a-Service – Unlocking business value

The Product-as-a-Service Toolbox 

Our tried and tested Product-as-a-Service Toolbox enables companies to understand their growth opportunities and the competitive advantage provided by service-based business models. It also provides practical steps and guidance to identify and overcome key challenges in the transition.  

The open-source toolbox is broken into 4 key steps. 

1.  Identify your Product-as-a-Service advantage

  • Select the appropriate product for your future Product-as-a-Service offering
  • Determine your customer target group
  • Identify obstacles related to your product and customer, and devise a plan to overcome them

2.  Design for added customer value

  • Detail your customer's pain points, needs, and requirements
  • Understand how Product-as-a-Service can help you to deliver added value to your customer
  • Develop a compelling Product-as-a-Service offering


3.  Identify your core assets

  • Map the delivery of your Product-as-a-Service offering
  • Understand how to secure access to the capabilities needed and develop an asset strategy

4.  Build your Product-as-a-Service business case & calculate your customers' total cost of ownership

  • Model the likely financial implication of a PaaS business model to build your business case
  • Understand your customer’s total cost of ownership and assess the financial attractiveness of your offering

Share your progress

We hope you find the toolbox useful, it would be great to hear how you get on. 
E-mail us to share your progress. You are also welcome to send any questions or suggestions you may have.

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Supported by the ERDF

The report and methodology has been developed as a part of the project "Service-based business models - transition to PaaS in practice" funded by the European Regional Development Fund (ERDF).