New survey: 4 million Swedes want products made from recycled materials
News & Insights

Circular Initiative 2022

We believe in sharing knowledge. That is why we gather industry leaders and experts in our forum Circular Initiative.


Barry Waddilove & Louise Eriksson

Johan Lannering

Lisa Ekstrand

Mats Linder & Sander Jahilo


Welcome and introduction

Fredrik Pettersson, Managing Director, Stena Recycling Sweden 

A circular industrial solution – upgrading pulp and paper residues to fossil free soil for consumers

Andreas Karlsson, Head of Purchasing, Blomsterlandet together with
Johan Näslund, Business area manager – Alternative raw materials, Stena Recycling

From goals to action – activating circularity across all product areas

Barry Waddilove, Sustainability Director, Development & Collaborations Electrolux and Louise Eriksson, Stena Circular Consulting

Towards circular E-mobility: Setting the direction to design fully circular cars

Mats Linder, Head of Stena Circular Consulting, in dialogue with Sander Jahilo, Circular Lead at Polestar

Inspirational speaker

An inspirational speech by Lorna Davis, Ted Speaker, Board Member and former CEO of Danone North America

Panel discussion

Panel discussion focusing on consumer demand for sustainable products. Vanessa Butani, VP Group Sustainability, Electrolux; Anna Sundell, Sustainability Manager, Stena Metall Group and Sander Jahilo, Circular Lead at Polestar.

New solutions to step up energy efficiency and material recycling

Ulf Hellström, Head of ABB Motion Sweden, and 
Fredrik Ekström, Vice President, Energy Division, Alfa Laval

Investors eager to support Vestas in implementing a bold roadmap to circularity – what, why, how?

Mats Olausson, Senior Advisor, Climate & Sustainable Finance, SEB and
Lisa Ekstrand, Vice President and Head of Sustainability at Vestas.

Life cycle thinking - a key mindset to create a more circular company

Johan Lannering, Head of Sustainability SKF

Keynote speaker

Maria Persson Gulda, CTO/CPO, H2 Green Steel.

Panel discussion - Material science and competence for a sustainable world

Sara Mazur, Director Strategic Research Knut and Alice Wallenberg Foundation. She is also chair of Wallenberg Initiative Material Science for Sustainability, and will present this new initiative.

Maria Persson Gulda, CTO/CPO, H2 Green Steel.

Lena Westerholm, Global Sustainability Manager Robotics & Discrete Automation, Head of Sustainability Affairs ABB Sweden.

Fredrik Pettersson, Managing Director, Stena Recycling Sweden. Other participants TBA.

Our survey, Circular Voice, can inspiration for how we can work together to create sustainable products.

Consumer attitudes that spur your development of circular product

Consumers' opinions on circular products and materials are important for your product development. We surveyed 5,000 consumers in five countries and the Circular Voice report will help you benefit from the results. Read more about highlights or download the full report Circular Voice.

New survey: 4 million Swedes want products made from recycled materials

New survey: 4 million Swedes want products made from recycled materials

These are the findings of a new European survey by Stena Recycling, which has surveyed consumer attitudes towards recycled materials and sustainable products.

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