Consumers want to see more circular products on store shelves

On November 14, leading industrial companies in the Nordic region gathered to discuss the importance of collaboration to accelerate circular development in the fifth edition of the Circular Initiative event. In connection with this, the second edition of the Circular Voice report was also launched, where more than 5,000 consumers in Sweden, Denmark, Norway, Finland, and Poland shared their opinions on sustainability, circular materials, and recyclable products. The aim is to enrich companies and businesses with knowledge that helps promote a circular economy and future. 

The survey results show that most end consumers in all countries place great importance on recycled products and the use of circular materials in manufacturing. Factors such as products having a long lifespan, being easy to repair, and having low energy consumption are seen as essential and directly impacting purchasing behavior. At the same time, it becomes clear that the lack of labelling regarding recyclable products hinders consumers' sustainable behavior, as well as the price increases of the past year.