Crowd at Circular Initiative 2019
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Circular Initiative 2023

Woman smiling while speaking in the panel at Circular Initiative 2022

Circular Initiative 2022

Discover the unforgettable moments from last year's event

Last year, we gathered industry leaders and experts for the fourth edition of our sustainability forum Circular Initiative. As we believe in sharing knowledge, anyone with an interest in new circular solutions was welcome to join us online and watch the livestream of the event.


Stay tuned for more information. Registration will be possible shortly.

Together we create circular material flows for the future

Ignite your inspiration with this film, capturing the essence of last year’s event – Circular Initiative 2022

About Circular Initiative

The world as we know it has changed. The times are challenging, but also full of opportunities. Collaboration, innovation and technical development are more important than ever, not to mention concrete plans and bold goals.

Circular Initiative started with the realization that we now use more resources than the Earth can provide, and the desire to turn that around. We know, for a fact, that circular and sustainable material flows have a substantial impact on the climate. A quarter of our global annual emissions are directly connected to the production of materials.

We want to be part of the solution and improve the way we care for the Earth’s resources. To achieve that, we need to close the loop and keep products and materials within the system for as long as possible. The manufacturing industry can do more to prevent waste from being generated and make better use of the residual material that does arise at various production stages. With technological development and new, wider collaborations, resources can be preserved and more circular flows created.

Circular Initiative is an extraordinary event showcasing the power of circularity for business profitability. The main aims are to initiate collaboration, highlight common goals, and support cross-company actions that will turn circularity into profitable business, as well as guide future sustainable and prosperous endeavors.

The initiative is run by Stena Recycling, with collaborative partners from various industries, such as Investor AB.

Collaboration for change

Kristofer Sundsgård, CEO of Stena Recycling Group

Stena Recycling Group

“No one can solve these challenges on their own. The whole idea with Circular Initiative is to raise awareness about the topic and share information and knowledge.”

Kristofer Sundsgård, CEO of Stena Recycling Group

Jacob Wallenberg, Chairman of Investor AB

Investor AB

“We have reached a point where society demands that the industry takes responsibility. If you don’t engage in sustainability issues, you will lose both customers and staff – you will not survive as a company. But if you properly address these issues, you will not only support global environmental goals – you will probably also do better business.”

Jacob Wallenberg, Chairman of Investor AB

Stena New Ventures

Stena New Ventures finds and develops the Stena ventures of the future, either by championing innovations from within, or networking externally.

The mission of Stena New Venture is to identify and develop new business opportunities based on ideas both within the Group and through collaboration with, or investment in, start-up companies.

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