In the film, you meet Louise Eriksson, Circular Design Specialist at Stena Recycling, and Jens Leffler, Sustainability Lead Wellbeing at Electrolux. Louise Eriksson tells us that it’s wise to down-scale the project to a graspable one, and not try to do too much.

– In this collaboration we chose to work with a small series of a single model of vacuum cleaner, and in a smaller geographical area. Thus, learning from the project a lot faster, so that we could get the insights and then move on in our ongoing collaboration.

Partners in insights

They both explain how the collaboration is characterized by transparency and shared expertise, both equally important for the success of the project. Jens Leffler also tells how Electrolux sees an important competitive advantage to be involved at an early stage.

– We manufacture products and market them, but then they disappear, out of our sight. We need to know more, to acquire the knowledge we get in collaboration with Stena Recycling, that handles the products at the end of their life cycle. Made from recycled materials and recycled components, this prototype is great example of these insights.

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