Circular Initiative 2020

Initiated by Stena Recycling, the Circular Initiative is a collaborative arena where major Swedish companies collaborate and contribute their expertise to increase the proportion of circular material flows. By pursuing common goals, innovation and technological development, the partnering companies collaborate on long-term projects. Along with invited guests from the Swedish business community, they gather once a year to exchange knowledge, take part in discussions and present existing and new projects.

Due to Covid-19, the Circular Initiative 2020 was arranged digitally, with almost 400 representatives from different parts of the business community participating via link.

“It was the first time we arranged a digital event of this size and we’re very pleased with the result. Many exciting advances have been made in our various collaborative projects and it’s always great to share and discuss these with others. We have received very positive feedback and I feel that many people left the event with new insights and inspiration,” says Fredrik Pettersson, Managing Director of Stena Recycling Sweden.

The Circular Initiative 2020 offered presentations about its projects and a panel discussion, attended by Jacob Wallenberg, the chairman of Investor AB. Jacob emphasized the commitment end customers around the world are showing to companies genuinely integrating sustainability into their business concepts, and how quickly this has taken place.

One of the projects presented was the Electrolux vacuum cleaner, which is made from 100 percent recycled plastic and reused components from end-of-life electrical consumer products. This prototype was developed through a collaborative project carried out by Electrolux and Stena Recycling.