Circular Initiative 2020

Initiated by Stena Recycling, the Circular Initiative is a collaborative arena where major Swedish companies collaborate and contribute their expertise to increase the proportion of circular material flows. By pursuing common goals, innovation and technological development, the partnering companies collaborate on long-term projects. Along with invited guests from the Swedish business community, they gather once a year to exchange knowledge, take part in discussions and present existing and new projects.

Due to Covid-19, the Circular Initiative 2020 was arranged digitally, with almost 400 representatives from different parts of the business community participating via link.

“It was the first time we arranged a digital event of this size and we’re very pleased with the result. Many exciting advances have been made in our various collaborative projects and it’s always great to share and discuss these with others. We have received very positive feedback and I feel that many people left the event with new insights and inspiration,” says Fredrik Pettersson, Managing Director of Stena Recycling Sweden.

The Circular Initiative 2020 offered presentations about its projects and a panel discussion, attended by Jacob Wallenberg, the chairman of Investor AB. Jacob emphasized the commitment end customers around the world are showing to companies genuinely integrating sustainability into their business concepts, and how quickly this has taken place.

One of the projects presented was the Electrolux vacuum cleaner, which is made from 100 percent recycled plastic and reused components from end-of-life electrical consumer products. This prototype was developed through a collaborative project carried out by Electrolux and Stena Recycling.

Speakers

Eva Hamilton, Moderator of Circular Initiative
Jacob Wallenberg, Investor AB’s Chair
Ola Nilsson, CXO/CTO of Electrolux
Annica Bresky, President and CEO, Stora Enso
Robin Teigland, Professor of Strategy, Management of Digitalization, in the Entrepreneurship and Strategy Division at Chalmers
Martin Hedström, VP CX Visions & Innovation at Electrolux
Lena Westerholm, Global Sustainability Manager Robotics & Discrete Automation, Head of Sustainability Affairs ABB Sweden
Noel Morrin, Executive Vice President, Sustainability, Stora Enso
Johnny Larsson, Head of Strategic Business and Innovation, Combitech
Ulf Hellström, Business Area Manager, ABB Motion Sweden
Christopher Flensborg, Head of Climate & Sustainable Finance, SEB
Lena Delbom, Digital Lead, ABB Sweden
Fredrik Pettersson, Managing Director Stena Recycling Sweden
Mattias Nilsson, Sales & Marketing Director, Stena Recycling Sweden
Jens Leffler, Sustainability Lead Wellbeing, Electrolux
Louise Eriksson, Design for Recycling specialist, Stena Recycling
Mathilde Jansson, Project Manager, Stena Recycling