News & Insights

Circular Voice 2022

Bicycle spokes on the cover of Circular Voice 2022

Download the report

Promoting collaboration for a better future, the text highlights the environmental benefits of using recycled materials compared to raw materials from natural sources.

For further information

Lack of climate-smart products makes consumers hesitate in store. Consumers expects the products to be made of circular materials.

Consumers expect more from manufacturers

In our survey, only 48% believed there are enough climate-smart products currently available. Companies have a primary role to play in increasing the use of circular materials in products.
A young woman standing in a shopping centre stares directly into the camera.

Recycled and recyclable products

Consumers have high confidence in recycled raw materials. 69% consider a product’s recyclability to be important.
In our survey, only 48% of the consumers believed there are enough climate-smart products currently available on the market.

Factors that affect sustainable consumption

In our survey, 65% are willing to alter their buying behavior. 40% reject brands and products that are not sustainable. Read more about the factors that affect buying behavior.
Share article