News & Insights

Circular voice

Manufacturing

Retail

Let's make things better. Together

Materials form the basis of everything we make and use - from homes and bridges to cars and mobile phones. The use of recycled materials significantly reduces climate impact, compared to producing raw materials from natural, virgin resources.

There’s a lot to do before we reach a circular economy. Today, only 12% of EU manufacturing is based on the use of recycled materials. At the same time, consumer demand for sustainable products is higher than ever before. This consumer trend is illustrated by The Circular Voice, a survey Stena Recycling conducted, which asked the opinions of 5,000 participants in five countries.

Is your company ready to develop products that meet consumer demand for sustainable products made from recycled materials that are also recyclable?

The challenge is to make things better. Let's do it together.

For further information

Consumers expect more from manufacturers

In our survey, only 48% believed there are enough climate-smart products currently available. Companies have a primary role to play in increasing the use of circular materials in products.

Lack of climate-smart products makes consumers hesitate in store. Consumers expects the products to be made of circular materials.

Recycled and recyclable products

Consumers have high confidence in recycled raw materials. 69% consider a product’s recyclability to be important.

A young woman standing in a shopping centre stares directly into the camera.

Factors that affect sustainable consumption

In our survey, 65% are willing to alter their buying behavior. 40% reject brands and products that are not sustainable. Read more about the factors that affect buying behavior.

In our survey, only 48% of the consumers believed there are enough climate-smart products currently available on the market.

https://www.stenarecycling.com/news-insights/insights-inspiration/guides-articles/circular-voice/